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Selected Work

> 001//WEB3

Spicenet

> 001//

Challenge

Spicenet was born in 2023, just 3 months after the FTX collapse, when building on Solana felt commercially irrational. What started as a DEX was quickly evolving into a much bigger infrastructure play, but the brand still reflected an earlier, consumer-facing chapter. By the time Spicenet had grown to an 18 person team, the identity no longer matched the scale of the product, the maturity of the business, or the audiences it needed to win over.

Challenge 1

> 002//

Strategy

We repositioned Spicenet from a crypto product into an infrastructure company with a clearer category story: the brokerage network for DeFi. The goal was to move perception away from short term crypto aesthetics and toward a more technical, modular, enterprise-grade language, one capable of speaking to developers, ecosystem partners, institutions, and investors at the same time. The live platform now reflects that shift through audience pathways for chains, apps, and assets, and product architecture built around Spice Edge and Spice Flow.

Strategy 1

> 003//

Identity

We built a sharper, more systemic visual identity designed to express composability, performance, and trust. Instead of leaning on familiar DeFi tropes, the new language was designed to feel scalable and credible, something that could carry a company serving multi-chain infrastructure, integrations, and institutional-grade narratives. The identity wasn’t treated as decoration; it was built to make a technically complex product feel legible and investable.

> 004//

Application

The new system was rolled out across brand, product, marketing, landing page, integration surfaces, and fundraising collateral. That rollout helped unify how Spicenet looked and behaved across every key touchpoint while supporting a broader GTM story. On the community side, the post-rebrand momentum translated into major audience growth: 100K+ followers on X publicly, ~10K followers on LinkedIn, and growth to ~50K Discord members following the rebrand.

Application 1
Application 2

> 005//

Outcome

The rebrand helped Spicenet present itself with significantly more clarity and legitimacy at a pivotal growth stage. It supported a stronger fundraising narrative around a publicly reported $3.4M seed round, while also helping the company build sustained market visibility and community momentum. Spicenet’s broader product traction now includes 11,000+ verified devnet participants, including 82% of users finding the UI easy to navigate, up from 74% in the prior devnet, with an extensive marketing growth of 100K+ followers on X, ~10K followers on LinkedIn with ~50K community members.

Testimonials

What clients say

WEB3Spicenet
Working with the team’s exceptional design expertise, Spicenet not only delivered a revolutionary platform addressing liquidity fragmentation but also crafted a pitch deck that secured over $4M in seed funding from top-tier VCs in the space. Their attention to detail and innovative approach have elevated Spicenet to a platform that not only solves liquidity fragmentation but also delivers an intuitive, seamless experience for users.

Matthew McConnell

Founder, Spicenet

WEB3Spicenet
I've watched a lot of DeFi communities grow. Most spike on hype and flatten. Spicenet's community grew steadily after the rebrand with 100K on X, 50K in Discord. That kind of sustained momentum is brand trust, not token price.

Dusanka

Marketing Lead, Spicenet

WEB3Spicenet
Our pitch used to need a two-minute preamble before investors could engage. After the rebrand, I could open the deck and they already had the right frame. Saving that five minutes in the first meeting saved us deals.

Jack

Operations Lead, Spicenet

WEB3Spicenet
Working with the team’s exceptional design expertise, Spicenet not only delivered a revolutionary platform addressing liquidity fragmentation but also crafted a pitch deck that secured over $4M in seed funding from top-tier VCs in the space. Their attention to detail and innovative approach have elevated Spicenet to a platform that not only solves liquidity fragmentation but also delivers an intuitive, seamless experience for users.

Matthew McConnell

Founder, Spicenet

WEB3Spicenet
I've watched a lot of DeFi communities grow. Most spike on hype and flatten. Spicenet's community grew steadily after the rebrand with 100K on X, 50K in Discord. That kind of sustained momentum is brand trust, not token price.

Dusanka

Marketing Lead, Spicenet

WEB3Spicenet
Our pitch used to need a two-minute preamble before investors could engage. After the rebrand, I could open the deck and they already had the right frame. Saving that five minutes in the first meeting saved us deals.

Jack

Operations Lead, Spicenet

WEB3Spicenet
Working with the team’s exceptional design expertise, Spicenet not only delivered a revolutionary platform addressing liquidity fragmentation but also crafted a pitch deck that secured over $4M in seed funding from top-tier VCs in the space. Their attention to detail and innovative approach have elevated Spicenet to a platform that not only solves liquidity fragmentation but also delivers an intuitive, seamless experience for users.

Matthew McConnell

Founder, Spicenet

WEB3Spicenet
I've watched a lot of DeFi communities grow. Most spike on hype and flatten. Spicenet's community grew steadily after the rebrand with 100K on X, 50K in Discord. That kind of sustained momentum is brand trust, not token price.

Dusanka

Marketing Lead, Spicenet

WEB3Spicenet
Our pitch used to need a two-minute preamble before investors could engage. After the rebrand, I could open the deck and they already had the right frame. Saving that five minutes in the first meeting saved us deals.

Jack

Operations Lead, Spicenet

> 002//AI

Asta

> 001//

Challenge

Asta introduced a new way of interacting with software by turning a user’s intent directly into actions across applications. At the time, most tools in the market relied on chat-based interactions, which created a gap between what the product could actually do and how people expected it to work. The challenge was to design a product experience that could communicate this shift clearly, showing how one command could automate workflows across apps while making the system feel simple enough for first-time users to adopt quickly.

Challenge 1

> 002//

Strategy

The product experience was built around action flows rather than conversation. The interface showed how tasks could move from intent to action and execution across applications without requiring repeated prompts. The goal was to reduce friction and make automation feel natural inside everyday workflows. The product narrative also focused on positioning Asta as a utility-first productivity agent instead of another chatbot-style assistant.

Strategy 1

> 003//

Identity

The interface was designed to be task-driven and structured. Instead of typical AI chat layouts, the experience highlighted commands, execution states, and system feedback so users could clearly see what the system was doing. The visual structure helped simplify complex automation while maintaining clarity when actions were triggered across multiple tools. The product’s positioning and design narrative also helped generate early industry attention, contributing to media coverage in The Economic Times, where the project was highlighted as part of the emerging AI startup ecosystem in India.

> 004//

Application

The design system was implemented across the product interface, onboarding flows, landing pages, and launch materials. The interaction model demonstrated how Asta could trigger actions across multiple applications from a single command, making the concept of context-aware automation visible through the product experience itself. The design approach was used across demos, product videos, and early launch posts, helping communicate the product concept to founders, operators, and early adopters during the alpha release.

Application 1

> 005//

Outcome

The launch generated strong early traction. A single launch post reached 500,000+ views on X in 24 hours, attracting attention from founders including Sahil Lavingia (CEO, Gumroad) and Bhavish Aggarwal (CEO, Ola Cabs) along with executives and venture investors. During the alpha phase the product achieved 12,000+ signups, 750+ active users. The product also received national media recognition through The Economic Times on May 18, 2024, strengthening its credibility and visibility within the Indian technology startup ecosystem.

Outcome 1
Outcome 2

Testimonials

What clients say

AIAsta
Ikigai crushed Asta’s pitch deck and branding! We saw a 60% boost in engagement, 45% more traffic, and 3 investor leads in a month. They really nailed the details!

Apoorv Singh

Founder, Asta

AIAsta
I'd been using chatbot-style tools for a year. Asta was the first where I could actually see what was happening, which apps were being touched, what state each action was in. That visibility changed my trust immediately. I knew what the system was doing instead of hoping.

Swapnil Singh

Operations Lead, Asta

AIAsta
Ikigai crushed Asta’s pitch deck and branding! We saw a 60% boost in engagement, 45% more traffic, and 3 investor leads in a month. They really nailed the details!

Apoorv Singh

Founder, Asta

AIAsta
I'd been using chatbot-style tools for a year. Asta was the first where I could actually see what was happening, which apps were being touched, what state each action was in. That visibility changed my trust immediately. I knew what the system was doing instead of hoping.

Swapnil Singh

Operations Lead, Asta

AIAsta
Ikigai crushed Asta’s pitch deck and branding! We saw a 60% boost in engagement, 45% more traffic, and 3 investor leads in a month. They really nailed the details!

Apoorv Singh

Founder, Asta

AIAsta
I'd been using chatbot-style tools for a year. Asta was the first where I could actually see what was happening, which apps were being touched, what state each action was in. That visibility changed my trust immediately. I knew what the system was doing instead of hoping.

Swapnil Singh

Operations Lead, Asta

AIAsta
Ikigai crushed Asta’s pitch deck and branding! We saw a 60% boost in engagement, 45% more traffic, and 3 investor leads in a month. They really nailed the details!

Apoorv Singh

Founder, Asta

AIAsta
I'd been using chatbot-style tools for a year. Asta was the first where I could actually see what was happening, which apps were being touched, what state each action was in. That visibility changed my trust immediately. I knew what the system was doing instead of hoping.

Swapnil Singh

Operations Lead, Asta

> 003//WEB3

Saturn BTC

> 001//

Challenge

Saturn was building a Bitcoin-native DEX in a category where the product complexity was unusually high, but the UX needed to feel as clear as the best modern exchanges. The brief centered on redesigning 3 core surfaces: Swap, Pools, and Portfolio, while solving specific friction points like ticker-length handling, dual transaction states, mempool limit warnings, rollback confusion, and inconsistent pool organization. The ambition was to bring Saturn closer to the standard set by Uniswap, PancakeSwap, and Jupiter, while staying true to Bitcoin-native constraints.

Challenge 1

> 002//

Strategy

We approached Saturn as a product clarity problem first, and a visual redesign problem second. Over a ~2 month engagement, we structured the work around a strategy session, wireframing, and phased redesigns for all 3 core pages, with 2–3 iterated deliverable solutions built into the scope. The goal was to make Bitcoin-specific mechanics easier to understand, separate simplified and advanced behaviors more clearly, and bring consistency across the full trading experience.

Strategy 1

> 003//

Identity

Rather than reinventing Saturn visually from scratch, we built a more cohesive product language on top of its existing brand direction. The redesign focused on clearer hierarchy, more disciplined grid systems, better handling of long token names, more consistent headers and inputs, and a cleaner structure for pools, portfolio, and swap interactions. The result was a more mature interface system designed to make a technically dense product feel sharper, lighter, and easier to trust.

Identity 1

> 004//

Application

Across these surfaces, we redesigned transaction-state communication, pool grouping and filtering, ticker handling, fixed headers, mobile behavior, and progressive disclosure patterns that made complex data easier to navigate. This turned Saturn’s product from a set of technically powerful screens into a more coherent system built for actual usage.

Application 1
Application 2

> 005//

Outcome

The redesign gave Saturn a clearer, more scalable UX foundation across the 3 most critical parts of the product. It helped align the experience with top-tier DEX expectations while preserving the unique mechanics of Bitcoin-native trading including liquidity pools, AMM swaps, and high-frequency UTXO-based execution. Just as importantly, it packaged that complexity into a more professional, legible product experience that was easier for users to understand and easier for the team to scale.

Outcome 1
Outcome 2

Testimonials

What clients say

WEB3Saturn BTC
Ikigai rebuilt our DEX for an AMM-first world and made Bitcoin wait times feel easy to live with. Saturn 's Instant Order Mode turns pending into a clear, confident experience. The transaction drawer and simple status steps removed ‘is my tx stuck’ confusion in review, and the copy is calm and direct. They fixed long Runes tickers and gave us a mobile layout that feels native. This felt like a true product partnership, not a handoff.

Hex

Founder, Saturn BTC

WEB3Saturn BTC
Runes tickers are a real problem. Some are long enough to break most UI layouts. Saturn's redesign handled them without hiding the ticker or truncating in ways that make disambiguation hard. A small detail, but it's the kind of detail that breaks trust when it's wrong, and nobody else had solved it.

Chris H

DeFi Trader

WEB3Saturn BTC
The old portfolio view was what kept me from using Saturn seriously. I couldn't get a clear picture of my positions without navigating between pages. The redesign gave me pools, positions, and pending transactions in one layout. That's table stakes everywhere else, and it was missing here.

WeiWei

DeFi Trader / Saturn BTC User

WEB3Saturn BTC
Ikigai rebuilt our DEX for an AMM-first world and made Bitcoin wait times feel easy to live with. Saturn 's Instant Order Mode turns pending into a clear, confident experience. The transaction drawer and simple status steps removed ‘is my tx stuck’ confusion in review, and the copy is calm and direct. They fixed long Runes tickers and gave us a mobile layout that feels native. This felt like a true product partnership, not a handoff.

Hex

Founder, Saturn BTC

WEB3Saturn BTC
Runes tickers are a real problem. Some are long enough to break most UI layouts. Saturn's redesign handled them without hiding the ticker or truncating in ways that make disambiguation hard. A small detail, but it's the kind of detail that breaks trust when it's wrong, and nobody else had solved it.

Chris H

DeFi Trader

WEB3Saturn BTC
The old portfolio view was what kept me from using Saturn seriously. I couldn't get a clear picture of my positions without navigating between pages. The redesign gave me pools, positions, and pending transactions in one layout. That's table stakes everywhere else, and it was missing here.

WeiWei

DeFi Trader / Saturn BTC User

WEB3Saturn BTC
Ikigai rebuilt our DEX for an AMM-first world and made Bitcoin wait times feel easy to live with. Saturn 's Instant Order Mode turns pending into a clear, confident experience. The transaction drawer and simple status steps removed ‘is my tx stuck’ confusion in review, and the copy is calm and direct. They fixed long Runes tickers and gave us a mobile layout that feels native. This felt like a true product partnership, not a handoff.

Hex

Founder, Saturn BTC

WEB3Saturn BTC
Runes tickers are a real problem. Some are long enough to break most UI layouts. Saturn's redesign handled them without hiding the ticker or truncating in ways that make disambiguation hard. A small detail, but it's the kind of detail that breaks trust when it's wrong, and nobody else had solved it.

Chris H

DeFi Trader

WEB3Saturn BTC
The old portfolio view was what kept me from using Saturn seriously. I couldn't get a clear picture of my positions without navigating between pages. The redesign gave me pools, positions, and pending transactions in one layout. That's table stakes everywhere else, and it was missing here.

WeiWei

DeFi Trader / Saturn BTC User

Pricing

Less than one hire.
More than a full team.

A senior in-house designer runs $150k–$200k/year. Our Retainer is $66k. Same output quality. No salary, no benefits, no notice period.

01Sprint

$3,500

Start shipping great design this week. No onboarding, no ramp time.

  • 2 senior-reviewed deliverables/week
  • Web3 & AI design specialist
  • Private chat support — same-day replies
  • Cancel anytime, zero contracts
  • Product, marketing & brand design
  • Dev-handoff quality, every time
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02Retainer

Most Popular
$5,500/mo

Your embedded design partner. Always available, never on payroll.

  • 3 deliverables/week, priority queue
  • Dedicated senior designer
  • Private chat support — within hours
  • Cancel or pause anytime
  • Product, marketing & brand design
  • Live preview build included
  • Pitch decks that close rounds
> become_a_client_

03Partner

Custom

Design as infrastructure. A dedicated pod, embedded in your team.

  • Unlimited design requests
  • Dedicated 2–3 person design pod
  • Embedded in your team's tools
  • Bi-weekly strategy sessions
  • Full design system ownership
  • 24-hour SLA on priority requests
  • Zero ramp time, white-glove setup
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